The world doesn't want for information, sound bites, data and documents.
It is, however, desperate for insight. Organizations that understand the difference
not only distinguish themselves; they stand a better chance of advancing strategic aims and achieving business goals.
2010 brings the welcomed promise of better times for almost all sectors. Companies are expected to spend more on infrastructure, personnel, research, product development and marketing. Read More
What’s the greatest business fallacy of all time? That’s easy. It’s the notion that the customer is always right. This is especially true when it comes to the likes of brain surgery, construction, nuclear power development, hazelnut gelato production and strategic marketing and communication functions. Read More