TSG’s annual StratComm reports identify significant trends in marketing and public relations by surveying corporate and nonprofit executives who are charged with building brands, enhancing revenues, promoting causes and engaging target audiences. The StratComm surveys were launched in 2010 and reissued almost annually since. In recent years they have identified significant shifts in marketing and public relations efforts tied to funding, experience, communications ROI, tracking and social media. StratComm 2018 is now in development and will expand its focus to examine online engagement tactics and customer prospecting as well as the role of print and digital design in marketing and PR.
TSG is happy to provide a complimentary copy of this valued research when the report is completed. Please register here to receive your copy.