Service Details
Strategy & Research
Successful and cost-effective programs are built off a foundation of research that helps produce a comprehensive communications strategy. The research and related strategies identify each client’s specific short- and long-term objectives, fundamental challenges, inherent benefits and available resources. Research and communications strategies are offered as stand-alone services or as part of integrated communications programs
Research services are conducted by TSG staff and associates, leveraging various information-collection tools and resources as needed.
Research Services Includes (Among Others):
- Demographic and Target Audience Analysis
- Competitive Messaging & Outreach Analysis
- Messaging Gap Analysis
- Media Perception Analysis
- Social Media Traffic Analysis
- Prospect & Customer Engagement Analysis
Customized Outreach
Every client is different in terms of size, immediate objectives, long-growth goals and available resources. TSG not only recognizes these differences, we appreciate them. We support our clients through cost-effective programs that focus on their specific needs, while laying a foundation for future growth. TSG believes that communications success is almost always built on embracing a select group of highly focused initiatives that resonate with audiences rather than launching endless schemes that aren’t integrated or easy to manage.
And since every client is different, every program relies on different communications channels, tactics and timetables.
Customized Initiatives Include (Among Others):
- Press Outreach: Consumer, Trade, Print, Electronic, Online
- Advertising Support: Local, Regional, Specialized (Print & Digital)
- Client & Prospect Engagement (Events, Online, Direct Marketing)
- Brand Building: Collateral Support, Social Media, Content Marketing
- Message Delivery: eBlasts, Videos, Branded Collateral, Newsletters
Digital Growth
Having a vibrant online presence is critical for any business or organization. But knowing which technologies, tools and programs to use is just as critical to making sure messages are delivered; contacts/prospects are meaningfully engaged; and time and money are not wasted chasing digital solutions that simply don’t deliver results. TSG calls on its in-house expertise to identify the right solutions for you.
Digital Solutions Can Include (Among Others):
- Responsive Websites/Microsites
- A Vibrant Social Media Presence
- Online Engagement Techniques (Funnels, Drip Campaigns, Magnets)
- Online Advertising Programs (Facebook, Google AdWords, Etc.)
- Interactive Video & Rolling Clips
- eBlasts and e-Newsletters
- Leveraging Third Party Websites
- Redirecting Website Traffic
Design Support
TSG is committed to providing our clients with high level print and online design support. We believe design doesn’t just hold information, it should help advance a company’s message and brand. Ultimately, design should be an integral part of an organization’s image.
Design Services Can Include (Among Others):
- Logo Development
- Print & Digital Collateral
- Online & Print Ads
- Complete Website Development
- Video & Rolling Clips
- Stand Along Graphics
- eBook Design (Covers, Interior Graphics, Interactive Panels)
Contact The Salak Group today to learn how we can help make your message matter, enhance your brand, engage your customers and build your business.Free Consultation - Powerful Help